proven flies

Fly of the Month Subscription

Proven flies with fact sheet and fishing instructions

Plan With Purpose

Fish with flies that give you confidence

Fly of the Month Club

Expand your fly box and your fishing knowledge with our Fly of the Month Club. Each month, you’ll receive a dozen flies featuring a different pattern specifically selected for the season and current hatch conditions.

Every shipment also includes a detailed fact sheet explaining the insect or natural food source the fly is designed to imitate. In addition, you’ll receive expert instructions on when, where, and how to fish the pattern for maximum success on the water.

As a special bonus, your first shipment includes a complimentary fly case to store your monthly selections and build a well-rounded collection throughout the year.

Choose from either a 6-month or 12-month subscription plan. The Fly of the Month Club also makes an outstanding gift for the angler who seems to have everything.

Clear river flowing through a spruce forest

6-Month Subscription

Match stream conditions, access, and season to the kind of day you want to fish.

Fly fishing rod, reel, and flies

12-Month Subscription

Build a practical rod, leader, fly, and wader plan that fits the water and your experience.

Start Planning

Tell Us About Your Trip

Share your timing, experience, and goals. We will help you shape a practical plan for the water ahead.

Fly fisherman wading and fishing in a river

Ready For The Water?

Bring your next Midwestern trout-stream day into focus with a plan built around your goals.